Radio
Direct Mail
Promotional Email
The first part of this direct mail campaign starts with a promotional email to make people aware of the offer.
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Coleman will offer people a National Park Pass with orders of $35 or more from the Coleman website, as a way to encourage people to purchase a Coleman product.
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Direct Mail Package
After the email is received, people will receive a direct mail package which contains an informational pamphlet that also shows off Coleman lanterns when they are needed most.
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Also included in the box is a 2-inch miniature LED Coleman lantern keychain which can be hooked to a backpack, something they can keep
and hold onto.
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Direct Mail Pamphlet
Outside View
Inside View
How it Opens
1
3
2
4
5
Fully Opened
Spot 1: Bathroom Break
Spot 2: The Morning After
Coleman
Evenings around a campfire are often what makes the trip, but the fire doesn't last all night. Coleman Lanterns provide you with the light you'll need long after the fire goes out.