Penguin Books
Dirty Penguin Campaign
Penguin's young adult service initiative, Dirty Penguin, aims to enhance readers experience and bring books to life through exclusive, interesting new bar events.
Deliverables:
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Mobile App
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Event Concept
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Themed Drinks
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Explainer Video
Event Timeline
Beginning
Local Bar partners with Dirty Penguin, then selects a novel for people to read.
During
Throughout the month, the bar sells themed drinks to market the final event.
Final Event
The completion of the book is your ticket into an exclusive final event, featuring games, trivia and more.
Mobile App UI
Explainer Video
Themed Drinks
Catcher in the Rye
Lord of the Mai-tais
The Bee's Knees
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3 oz Bulleit Rye infused with peanut butter
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2 dash celery and apple bitters
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1 oz sweet madeira
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1.5 oz white cacao liqueur
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Spary with Laphroaig 10
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Shaken and served in a lowball glass with ice
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Garnish: celery slice with peanut butter
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2 oz cranberry juice
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2 oz orange juice
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1/2 oz light rum
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1 oz coconut rum
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​1 tsp grenadine syrup
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Garnish: orange slice or pineapple wedge
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2 oz gin
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2/4 oz fresh lemon juice
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1/2 oz honey syrup
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Spritz with Aviation Gin
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Garnish: lemon twist
